Dardan Sejdiu <\/p>\n
M\u00ebngjesi n\u00eb Prishtin\u00eb e ka nj\u00eb rit\u00ebm q\u00eb t\u00eb rren. Kerret rr\u00ebshqasin mbi asfaltin e lag\u00ebt e pak me lloq, kafet\u00eb gum\u00ebzhijn\u00eb si akuariume t\u2019nxehta, e njer\u00ebzit afrohen ngat nj\u00ebri-tjetrit p\u00ebr me fol\u00eb mbi zhurm\u00ebn e makinave t\u2019ekspresos. Kush s\u2019e njeh k\u00ebt\u00eb vend, mundet me mendu q\u00eb sporti nacional k\u00ebtu \u00ebsht\u00eb muhabeti.<\/p>\n
Edhe \u00ebsht\u00eb.<\/p>\n
Po arena e v\u00ebrtet\u00eb s\u2019jan\u00eb tavolinat. \u00cbsht\u00eb ekrani.<\/p>\n
E sheh ni djal\u00eb t\u2019ri te kafja e mahall\u00ebs, me ni makiato t\u2019madhe p\u00ebrpara. S\u2019po k\u00ebqyret me dik\u00eb. S\u2019po kesh. Fytyra i ndri\u00e7on me ni drit\u00eb t\u2019ftoht\u00eb, ngjyr\u00eb hiri, q\u00eb vjen prej xhamit t\u2019telefonit. Gishti i shkon lart-posht\u00eb me ni shpejt\u00ebsi q\u00eb i ngjan dikujt q\u00eb po k\u00ebrkon di\u00e7ka q\u00eb e ka hup\u00eb, po s\u2019e din \u00e7ka. Ky \u00ebsht\u00eb scroll-i pafund, Republika e njoftimeve, ku gjith\u00e7ka paketohet shpejt, edhe fjal\u00ebt, edhe mllefi, edhe \u201ce v\u00ebrteta\u201d.<\/p>\n
N\u00eb Kosov\u00eb, telefoni \u00ebsht\u00eb vendi ku p\u00eblcasim. Jo kadale, jo me edukat\u00eb, e as me fjali t\u2019kryme. P\u00eblcasim me clip-a, me tituj q\u00eb t\u2019vijn\u00eb si shpull\u00eb, me screenshot-a t\u2019nxjerr\u00eb prej kontekstit. Ni shok ta nis\u00eb ni video: \u201cKqyre \u00e7ka po bojn\u00eb k\u00ebta.\u201d Ti klikon, se k\u00ebtu edhe mos me e pa linkun konsiderohet pak faj. Lajmi \u00ebsht\u00eb i holl\u00eb si qesja e plastik\u00ebs, po komentet jan\u00eb t\u2019randa. Njer\u00ebzit q\u00eb deri dje i ke pa si t\u2019zakonsh\u00ebm, bahen prokuror\u00eb. T\u00eb gjith\u00eb e kan\u00eb ni aktgjykim n\u2019gepek. Kush s\u2019ka durim.<\/p>\n
K\u00ebsaj i thon\u00eb politik\u00eb sot n\u00eb Kosov\u00eb. I thon\u00eb \u201cdiskurs publik.\u201d Po emri i v\u00ebrtet\u00eb \u00ebsht\u00eb ma i thjesht\u00eb: ekonomia e v\u00ebmendjes, tu punu me t\u2019gjitha nd\u00ebrrimet n\u2019ni vend t\u2019vog\u00ebl q\u00eb s\u2019ka takat me e pagu fatur\u00ebn n\u2019fund. Edhe \u201cThe Guardian\u201d, kur i renditi fjal\u00ebt finaliste t\u00eb vitit 2025 te Macquarie Dictionary, e p\u00ebrkufizoi \u201cattention economy\u201d si ekonomi ku v\u00ebmendja njer\u00ebzore trajtohet si mall. E kur v\u00ebmendja bahet mall, vendi jon\u00eb s\u2019e ka ve\u00e7 kriz\u00ebn e rrym\u00ebs, e ka edhe kriz\u00ebn e filtrit: tubat jan\u00eb t\u00eb shpejt\u00eb, filtrat t\u00eb dob\u00ebt, helmi del gati.<\/p>\n
Ekonomia e v\u00ebmendjes s\u2019\u00ebsht\u00eb metafor\u00eb. \u00cbsht\u00eb biznes. Ajo e trajton v\u00ebmendjen e njeriut qysh e ka trajtu ekonomia e vjet\u00ebr tok\u00ebn, arin a naft\u00ebn: burim i rrall\u00eb q\u00eb duhet me u nxjerr\u00eb, me u rafinu, me u shit\u00eb. Platformat n\u00eb rrjete sociale s\u2019garojn\u00eb p\u00ebr t\u2019v\u00ebrtet\u00ebn, garojn\u00eb p\u00ebr me t\u2019mbajt\u00eb tu k\u00ebqyr\u00eb, tu scroll.<\/p>\n
N\u00eb fillim t\u00eb 2025-\u00ebs, interneti n\u00eb Kosov\u00eb ka qen\u00eb praktikisht kudo, rreth 96.6% e popullsis\u00eb online, me rreth 877 mij\u00eb identitete n\u00eb rrjete sociale, pa e fut n\u00eb hesap diaspor\u00ebn. K\u00ebtu rr\u00ebfimi udh\u00ebton ma shpejt se demantimi. E kur nj\u00eb vend ka shpejt\u00ebsi pa filtra, ekonomia e v\u00ebmendjes shp\u00ebrblen p\u00ebrmbajtjem q\u00eb funksionon.<\/p>\n
Algoritmi s\u2019ka ideologji, ka stimuj. Ai e shp\u00ebrblen p\u00ebrmbajtjen q\u00eb ta prek trupin para se me ta prek trurin. Zem\u00ebrimi \u00ebsht\u00eb efikas. Frika \u00ebsht\u00eb efikase. Posht\u00ebrimi \u00ebsht\u00eb shum\u00eb efikas. \u201cNe jemi t\u2019mir\u00eb, ata jan\u00eb t\u2019k\u00ebqij\u201d \u00ebsht\u00eb format q\u00eb shitet shpejt. E te na, raportet e ndryshme e thon\u00eb tro\u00e7 q\u00eb media literacy \u00ebsht\u00eb e ul\u00ebt, pra jemi m\u00eb t\u00eb preksh\u00ebm ndaj manipulimit digjital dhe dezinformimit. Kjo s\u2019\u00ebsht\u00eb fyerje. \u00cbsht\u00eb diagnoz\u00eb: kur s\u2019di me dallu faktin prej montazhit, montazhi fiton.<\/p>\n
Kosova \u00ebsht\u00eb habitat perfekt: vend i vog\u00ebl ku \u00e7do konflikt duket personal, ku \u00e7do fjali lexohet si sinjal sulmi, ku thashethemet udh\u00ebtojn\u00eb me vet\u00ebbesimin e fakti shkencor, ku ekonomia t\u2019shtr\u00ebngon, e institucionet jan\u00eb t\u00eb brishta. N\u00eb demokracit\u00eb e pasuna kjo ekonomi e deformon realitetin. Te na, shpesh rrezikon me e z\u00ebvend\u00ebsu. Smartphone-at erdh\u00ebn shpejt, rezistenca qytetare jo. Hardueri u bo update, sistemi imunitar “softueri” mbeti n\u00eb version t\u00eb vjet\u00ebr.<\/p>\n
N\u00ebse don me e kuptu qysh prodhohet polarizimi, mos e paramendo ni njeri n\u2019ni dhom\u00eb t\u2019err\u00ebt. \u00cbsht\u00eb industri. \u00cbsht\u00eb linj\u00eb prodhimi.<\/p>\n
1) Trigeri, nj\u00eb problem i v\u00ebrtet\u00eb. Ni fatur\u00eb, ni skandal, ni vones\u00eb e ambulanc\u00ebs, ni posht\u00ebrim publik, ni tender, ni vendim gjyqi. L\u00ebnda e par\u00eb \u00ebsht\u00eb reale.<\/p>\n
2) Kompresimi, prej realitetit n\u00eb p\u00ebrrall\u00eb morale. Heronj e tradhtar\u00eb, patriot\u00eb e shpijuna, t\u2019past\u00ebrt e t\u2019f\u00eblliqt\u00eb. Kompleksiteti hiqet, konteksti fshihet. N\u00ebse e v\u00ebrteta s\u2019p\u00ebrputhet, shtrihet, pastaj z\u00ebvend\u00ebsohet me di\u00e7ka q\u00eb \u201cec\u00eb\u201d.<\/p>\n
3) Shp\u00ebrndarja, pa ndal\u00eb. Publikimet \u201cbreaking\u201d me ritmin e sahatit zviceran. Faqet e shp\u00ebrndajn\u00eb doz\u00ebn ditore. TikTok-u e kthen politik\u00ebn n\u00eb mimik\u00eb, p\u00ebr\u00e7mimi si arg\u00ebtim. Viberi e WhatsApp-i e \u00e7ojn\u00eb paket\u00ebn n\u00ebp\u00ebr familje, n\u2019diaspor\u00eb, n\u2019lagje. P\u00ebrralla s\u2019vjen si propagand\u00eb, vjen si breng\u00eb: \u201cA e pe?\u201d Dhe raportet e monitorimit kan\u00eb evidentu gjuh\u00eb t\u00eb urrejtjes, dezinformim e tregime t\u00eb koordinuara, madje edhe n\u00eb fushat\u00ebn e zgjedhjeve 2025.<\/p>\n
4) Rrethi vicioz, reagimi si karburant. Reagimi prodhon komente, komentet prodhojn\u00eb reach, reach-i prodhon \u201cprova\u201d p\u00ebr pal\u00ebn tande. Ekstremi bahet \u201cnormal talk\u201d, njeri racional etiketohet naiv ose i shitur ose…<\/p>\n
5) Normalizimi. N\u00eb fillim t\u00eb duket e teprume, pastaj e zakonshme. Pastaj, n\u00ebse s\u2019je pjes\u00eb e asaj gjuhe, dukesh i huaj n\u2019vendin tand. Kjo ekonomi s\u2019ka nevoj\u00eb me ta ndrru mendimin me argument, i mjafton me ta ndrru refleksin.<\/p>\n
Tragjedia s\u2019\u00ebsht\u00eb q\u00eb njer\u00ebzit po zem\u00ebrohen. Tragjedia \u00ebsht\u00eb q\u00eb zem\u00ebrimi po bahet default. \u00c7do jav\u00eb apokalips moral, \u00e7do mospajtim tradhti, \u00e7do vendim referendum identiteti. Nd\u00ebrkoh\u00eb ekonomia reale d\u00ebshton pa zhurm\u00eb, i humb njer\u00ebzit kadale, i mban tjer\u00ebt me nerva n\u2019fyt. Kjo ekonomi bahet politike kur e z\u00ebvend\u00ebson kompetenc\u00ebn me performanc\u00eb: politika prodhon armiq, media prodhon klikime, qytetari prodhon reagim.<\/p>\n
E \u00e7mimin e sheh n\u2019tekstur\u00ebn e jet\u00ebs: te zyrtari publik q\u00eb heziton, se \u00e7do vendim mundet me u pre n\u2019clip e me u shp\u00ebrnda si \u201cskandal\u201d; te gazetari q\u00eb s\u2019trajtohet si pyetje, po si sh\u00ebnjest\u00ebr; te m\u00ebsuesja q\u00eb e shmang tem\u00ebn e v\u00ebshtir\u00eb se i frik\u00ebsohet screenshot-it te prind\u00ebrit; e te njer\u00ebzit e me\u00e7\u00ebm q\u00eb zgjedhin me hesht\u00eb, jo pse s\u2019kan\u00eb \u00e7ka me thon\u00eb, po pse s\u2019kan\u00eb nerva me u shpif\u00eb p\u00ebr ta si sport nacional. N\u00eb vend t\u00eb vog\u00ebl, heshtja \u00ebsht\u00eb humbje strategjike. Trupi \u00ebsht\u00eb hala gjall\u00eb, po kapaciteti p\u00ebr realitet t\u00eb p\u00ebrbashk\u00ebt \u00ebsht\u00eb d\u00ebmtu.<\/p>\n
Si e sheh helmin, pa e pi vet? Prej k\u00ebsaj dalim kur e pranojm\u00eb q\u00eb s\u2019\u00ebsht\u00eb ve\u00e7 problem moral, \u00ebsht\u00eb problem stimujsh.<\/p>\n
N\u00ebse don me e pa \u201cpaketimin\u201d e helmit n\u00eb koh\u00eb reale, kqyri k\u00ebto shenja, pa u bo paranojak:
\n\u2022 Kur nj\u00eb nxit\u00ebs i v\u00ebrtet\u00eb kthehet brenda minutash n\u00eb \u201ctradhti\u201d.
\n\u2022 Kur screenshot-i p\u00ebrdoret si fakt, pa burim, pa dat\u00eb, pa kontekst.
\n\u2022 Kur i nj\u00ebjti frame del n\u00eb shum\u00eb faqe menj\u00ebher\u00eb.
\n\u2022 Kur dikush me pyetje e brenga paraqitet si armik, e jo si qytetar.<\/p>\n
Ky shkrim \u00ebsht\u00eb p\u00ebr me e kuptu dizajnin, q\u00eb me mos u bo l\u00ebnd\u00eb e par\u00eb e linj\u00ebs s\u00eb prodhimit t\u00eb urrejtjes. <\/p>\n
Sepse scroll-i ka me vazhdu. Pa fund. Dikush ka me fitu. <\/p>\n
E ne po paketohemi, fjala n\u00eb clip, politika n\u00eb slogan, e jeta n\u00eb valixhe me bilet\u00eb nj\u00eb-drejtimshe.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dardan Sejdiu M\u00ebngjesi n\u00eb Prishtin\u00eb e ka nj\u00eb rit\u00ebm q\u00eb t\u00eb rren. Kerret rr\u00ebshqasin mbi asfaltin e lag\u00ebt e pak me lloq, kafet\u00eb gum\u00ebzhijn\u00eb si akuariume t\u2019nxehta, e njer\u00ebzit afrohen ngat nj\u00ebri-tjetrit p\u00ebr me fol\u00eb mbi zhurm\u00ebn e makinave t\u2019ekspresos. Kush s\u2019e njeh k\u00ebt\u00eb vend, mundet me mendu q\u00eb sporti nacional k\u00ebtu \u00ebsht\u00eb muhabeti. Edhe […]<\/p>\n","protected":false},"author":1,"featured_media":225251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-225250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-opinion"},"_links":{"self":[{"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/posts\/225250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/comments?post=225250"}],"version-history":[{"count":1,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/posts\/225250\/revisions"}],"predecessor-version":[{"id":225252,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/posts\/225250\/revisions\/225252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/media\/225251"}],"wp:attachment":[{"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/media?parent=225250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/categories?post=225250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/tags?post=225250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}