{"id":237902,"date":"2026-07-01T20:22:25","date_gmt":"2026-07-01T18:22:25","guid":{"rendered":"https:\/\/radiostargjilan.com\/web\/?p=237902"},"modified":"2026-07-01T20:22:25","modified_gmt":"2026-07-01T18:22:25","slug":"viva-fresh-shkeli-marken-tregtare-te-adidas-gjykata-urdheron-asgjesimin-e-600-pale-atleteve-te-falsifikuara","status":"publish","type":"post","link":"https:\/\/radiostargjilan.com\/web\/viva-fresh-shkeli-marken-tregtare-te-adidas-gjykata-urdheron-asgjesimin-e-600-pale-atleteve-te-falsifikuara\/","title":{"rendered":"Viva Fresh shkeli mark\u00ebn tregtare t\u00eb Adidas, Gjykata urdh\u00ebron asgj\u00ebsimin e 600 pal\u00eb atleteve t\u00eb falsifikuara"},"content":{"rendered":"

Gjykata Komerciale e Kosov\u00ebs ka refuzuar ankes\u00ebn e kompanis\u00eb \u201cViva Fresh\u201d dhe ka l\u00ebn\u00eb n\u00eb fuqi vendimin e shkall\u00ebs s\u00eb par\u00eb, duke konstatuar se kompania ka shkelur mark\u00ebn tregtare t\u00eb gjigantit gjerman \u201cAdidas AG\u201d p\u00ebrmes importimit t\u00eb 600 pal\u00eb atleteve q\u00eb p\u00ebrmbanin elemente t\u00eb ngjashme me mark\u00ebn e njohur nd\u00ebrkomb\u00ebtare. Me aktgjykimin e form\u00ebs s\u00eb prer\u00eb n\u00eb shkall\u00ebn e dyt\u00eb, gjykata ka urdh\u00ebruar q\u00eb atletet t\u00eb shkat\u00ebrrohen n\u00ebn mbik\u00ebqyrjen e Dogan\u00ebs s\u00eb Kosov\u00ebs, nd\u00ebrsa t\u00eb gjitha shpenzimet e transportit, magazinimit dhe asgj\u00ebsimit do t\u00eb mbulohen nga Viva Fresh, raporton Infosot.<\/p>\n

Kontesti nisi pasi Dogana e Kosov\u00ebs, n\u00eb shtator t\u00eb vitit 2024, kishte ndaluar nj\u00eb ngarkes\u00eb me 600 pal\u00eb atlete t\u00eb importuara nga Viva Fresh, duke dyshuar se ato cenonin markat tregtare t\u00eb regjistruara t\u00eb Adidas. Pas verifikimit t\u00eb b\u00ebr\u00eb nga vet\u00eb kompania gjermane, u konstatua se produktet ishin t\u00eb falsifikuara, \u00e7ka \u00e7oi n\u00eb ngritjen e padis\u00eb n\u00eb Gjykat\u00ebn Komerciale.<\/p>\n

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N\u00eb vendimin e saj, Gjykata e Shkall\u00ebs s\u00eb Dyt\u00eb vler\u00ebsoi se atletet e importuara p\u00ebrmbanin elementin karakteristik t\u00eb mark\u00ebs Adidas, tri vijat paralele, t\u00eb cilat g\u00ebzojn\u00eb mbrojtje ligjore dhe jan\u00eb pjes\u00eb thelb\u00ebsore e identitetit t\u00eb k\u00ebsaj marke. Sipas gjykat\u00ebs, ndryshimet e vogla q\u00eb ishin b\u00ebr\u00eb n\u00eb dizajn, si shtimi i nj\u00eb vije nd\u00ebrmjet vij\u00ebs s\u00eb dyt\u00eb dhe t\u00eb tret\u00eb apo elementeve t\u00eb tjera grafike, nuk ishin t\u00eb mjaftueshme p\u00ebr ta dalluar produktin nga marka origjinale dhe nuk eliminonin mund\u00ebsin\u00eb q\u00eb konsumator\u00ebt t\u00eb ngat\u00ebrroheshin.<\/p>\n

Gjykata theksoi se nj\u00eb konsumator mesatar mund t\u00eb krijoj\u00eb bindjen se produktet jan\u00eb t\u00eb Adidas, pasi ngjashm\u00ebria vizuale dhe konceptuale mbetet e lart\u00eb. Sipas trupit gjykues, p\u00ebrdorimi i tri vijave karakteristike krijon rrezik real konfuzioni p\u00ebr origjin\u00ebn e produktit dhe cenon t\u00eb drejtat e pron\u00ebsis\u00eb intelektuale t\u00eb kompanis\u00eb gjermane.<\/p>\n

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Viva Fresh kishte kund\u00ebrshtuar padin\u00eb duke argumentuar se mallrat nuk kishin dal\u00eb asnj\u00ebher\u00eb n\u00eb treg, pasi ishin ndaluar n\u00eb terminalin doganor, se nuk ishte shkaktuar d\u00ebm dhe se produktet nuk ishin mjaftuesh\u00ebm t\u00eb ngjashme me mark\u00ebn Adidas. Kompania kishte pretenduar gjithashtu se fotografit\u00eb mbi t\u00eb cilat ishte mb\u00ebshtetur gjykata nuk ishin t\u00eb besueshme dhe kishte k\u00ebrkuar angazhimin e nj\u00eb eksperti p\u00ebr t\u00eb vler\u00ebsuar ngjashm\u00ebrin\u00eb mes produkteve.<\/p>\n

Megjithat\u00eb, Gjykata e Shkall\u00ebs s\u00eb Dyt\u00eb i hodhi posht\u00eb t\u00eb gjitha k\u00ebto pretendime. Sipas aktgjykimit, p\u00ebrve\u00e7 fotografive t\u00eb publikuara n\u00eb media, n\u00eb dosje ndodheshin edhe fotografit\u00eb dhe provat e siguruara nga Dogana e Kosov\u00ebs, t\u00eb cilat d\u00ebshmonin qart\u00eb ngjashm\u00ebrin\u00eb e produkteve me mark\u00ebn Adidas. Po ashtu, gjykata vler\u00ebsoi se nuk kishte nevoj\u00eb p\u00ebr ekspertiz\u00eb profesionale, pasi vler\u00ebsimi n\u00ebse nj\u00eb konsumator mesatar mund t\u00eb ngat\u00ebrrohet nga pamja e produkteve \u00ebsht\u00eb \u00e7\u00ebshtje q\u00eb mund t\u00eb konstatohet nga vet\u00eb gjykata.<\/p>\n

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N\u00eb arsyetimin e saj, gjykata theksoi se Viva Fresh nuk kishte paraqitur asnj\u00eb prov\u00eb q\u00eb do t\u00eb v\u00ebrtetonte origjin\u00ebn e produkteve apo ndonj\u00eb autorizim nga Adidas p\u00ebr p\u00ebrdorimin e elementeve t\u00eb mbrojtura t\u00eb mark\u00ebs tregtare. P\u00ebr k\u00ebt\u00eb arsye, kolegji vler\u00ebsoi se gjykata e shkall\u00ebs s\u00eb par\u00eb kishte zbatuar drejt Ligjin p\u00ebr Markat Tregtare dhe kishte konstatuar me t\u00eb drejt\u00eb se importimi i k\u00ebtyre produkteve p\u00ebrb\u00ebnte shkelje t\u00eb t\u00eb drejtave t\u00eb Adidas.<\/p>\n

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Me vendimin e konfirmuar, Viva Fresh ndalohet q\u00eb n\u00eb t\u00eb ardhmen t\u00eb importoj\u00eb ose t\u00eb tregtoj\u00eb produkte q\u00eb p\u00ebrmbajn\u00eb elemente identike ose t\u00eb ngjashme me markat tregtare t\u00eb Adidas. Gjithashtu, kompania obligohet t\u00eb organizoj\u00eb dhe financoj\u00eb shkat\u00ebrrimin e 600 pal\u00eb atleteve n\u00ebn mbik\u00ebqyrjen e Dogan\u00ebs s\u00eb Kosov\u00ebs, si dhe t\u2019i paguaj\u00eb Adidasit shpenzimet procedurale n\u00eb vler\u00eb prej 528.40 euro.<\/p>\n

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Nd\u00ebrkoh\u00eb, gjykata nuk e miratoi k\u00ebrkes\u00ebn e Adidas p\u00ebr kompensim prej 10 mij\u00eb eurosh si nd\u00ebshkim p\u00ebr shkeljen e mark\u00ebs tregtare. Sipas arsyetimit t\u00eb gjykat\u00ebs, nj\u00eb mas\u00eb e till\u00eb nuk ishte proporcionale n\u00eb k\u00ebt\u00eb rast, pasi mallrat ishin ndaluar nga Dogana para se t\u00eb dilnin n\u00eb treg dhe nuk kishin arritur te konsumator\u00ebt. Megjithat\u00eb, gjykata vler\u00ebsoi se shkat\u00ebrrimi i produkteve dhe ndalimi i \u00e7do shkeljeje t\u00eb ardhshme jan\u00eb masa t\u00eb mjaftueshme p\u00ebr mbrojtjen e t\u00eb drejtave t\u00eb mark\u00ebs tregtare t\u00eb Adidas.\/Infosot<\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Gjykata Komerciale e Kosov\u00ebs ka refuzuar ankes\u00ebn e kompanis\u00eb \u201cViva Fresh\u201d dhe ka l\u00ebn\u00eb n\u00eb fuqi vendimin e shkall\u00ebs s\u00eb par\u00eb, duke konstatuar se kompania ka shkelur mark\u00ebn tregtare t\u00eb gjigantit gjerman \u201cAdidas AG\u201d p\u00ebrmes importimit t\u00eb 600 pal\u00eb atleteve q\u00eb p\u00ebrmbanin elemente t\u00eb ngjashme me mark\u00ebn e njohur nd\u00ebrkomb\u00ebtare. Me aktgjykimin e form\u00ebs s\u00eb […]<\/p>\n","protected":false},"author":1,"featured_media":237903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"tmauthors":[136],"class_list":["post-237902","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lajme"],"_links":{"self":[{"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/posts\/237902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/comments?post=237902"}],"version-history":[{"count":1,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/posts\/237902\/revisions"}],"predecessor-version":[{"id":237904,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/posts\/237902\/revisions\/237904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/media\/237903"}],"wp:attachment":[{"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/media?parent=237902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/categories?post=237902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/tags?post=237902"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/radiostargjilan.com\/web\/wp-json\/wp\/v2\/tmauthors?post=237902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}